Manish Malhotra creates The Abaya Saree for Etihad Airways

New Delhi: In the finale of its UAE 50th anniversary celebrations, Etihad Airways, the national airline of the United Arab Emirates (UAE), has launched the third and final video in its ‘Hosting the World’ campaign, celebrating the UAE’s prospering fashion scene. The series brings together experts from the fields of Formula 1, music and fashion from around the world, with their Emirati counterpart, hosted in the UAE
In this unique collaboration, Etihad commissioned the sought-after Emirati designer Hessa Al Falasi to be the host of the project. Al Falasi, who specialises in modest wear inspired by her travels and life experiences, is the most followed Emirati designer on Instagram today
Etihad Airways and Al Falasi invited celebrated Indian fashion designer and luxury couturier Manish Malhotra to visit the designer’s studio in the UAE, to collaborate on a unique piece of fashion. Together, their creative minds fashion an entirely new style of clothing, based on a fusion of the traditional Emirati abaya with the Indian style saree. In the video, Etihad’s cabin crew can be seen being fitted for the new item and transforming from her Etihad uniform into the Abaya saree
Amina Taher, Vice-President, Brand, Marketing and Sponsorships, Etihad Airways, said: “We challenged ourselves to celebrate the UAE’s Golden Jubilee in ways that not only recognised the country’s past and legacy, but also acknowledge the incredible achievements that are the building blocks for the future. The UAE’s creative scene is booming and at Etihad we are proud to recognise and honour this through this unique series of collaborations. Flying in Manish Malhotra, one of India’s most renowned fashion designers, to work with the UAE’s talented Hessa Al Falasi has been a highlight of the campaign
Commenting on the experience, Emirati Hessa Al Falasi, said: “I really enjoyed working with Etihad Airways and collaborating with Manish Malhotra to design a distinctive Abaya saree for the 50th year.”
Commenting on the experience, Emirati Hessa Al Falasi, said: “I really enjoyed working with Etihad Airways and collaborating with Manish Malhotra to design a distinctive Abaya saree for the 50th year.”

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