J&K Tourism department participates in Road Show at Chandigarh

Department of Tourism, Jammu & Kashmir participated in the Road Show at CII office, Chandigarh, organized by the Ministry of Tourism, Government of India.

The Road Show was a precursor to Global Investors’ Summit 2023 which is scheduled to be held from 10-12 April 2023 at Pragati Maidan, New Delhi. The road-show was specifically organized for the Tourism and hospitality Industry of Northern Region.

The Show, which witnessed the presence of entrepreneurs from all walks of life like Manufacturing, Real Estate, Tourism, Hospitality, Financial, Agricultural and Farming, was organized within the precincts of Chamber of Commerce and Industry(CII), Chandigarh. Hundreds of visitors attended and viewed the interesting programme which included presentations from various States.

Under the close supervision of Secretary Tourism Department, J&K Sarmad Hafeez, a team of officers headed by Sunaina Sharma Mehta, Joint Director Tourism Jammu represented J&K with a purpose of exchange of ideas & best practices to promote investments in the tourism sector of J&K.

At the outset, she welcomed the participants and motivated them to invest in the UT of J&K and also explore the tourist destinations across J&K. She further spoke about the investment opportunities and multiple tourism products, tourism attractions, promotion of trade and Culture of J&K.

The participants were acquainted about the reforms undertaken by J&K Govt regarding investment in industries, film making and outsourcing of Assets ,highlighting therein that J&K is the first union territory of India to integrate with National Single Window System and J&K also ranks first amongst all UTs in National e-governance service delivery.

The officer also discussed the industrial policy 2021-30, J&K Tourism Policy 2020 and J&K Film policy 2021 in detail with the participants. Promotional material covering information about multiple tourist destinations in J&K was distributed among visitors. The aim and objective of this Roadshow is to redefine the magnitude and dimensions of the ever-expanding Domestic Tourism Industry all over the Country in special reference to Jammu and Kashmir.

Joint Director Tourism Jammu was accompanied by Anu Sharma, Under Secretary ,Tourism Department and Zeeshan Khan, Asstt. Director Tourism, Kashmir.

The Event was followed by High tea where in an informal discussion took place and the roadshow concluded with a strong message that the J&K Government is focussed on offering progressive ,competitive and investor friendly policies by strengthening the coordinated efforts by all the departments of the UT of J&K

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